ABOUT US

The We Play It Forward Foundation was born from a place of deep love, loss, and a commitment to make a difference. Our inspiration comes from Susie Rosenblatt—Dava’s mom—who was once the vibrant heartbeat of her family. Watching Susie fade into silence due to Alzheimer’s, after a lifetime of connection and care, was devastating.


The shift from joyful engagement with her children and grandchildren to total disconnection was not just heartbreaking—it was a call to action. We’ve seen firsthand how this disease tears at the fabric of families, and that pain fuels our mission. Through unforgettable events that blend fun and philanthropy, we're raising critical funds and awareness to support the fight against Alzheimer's—because no family should have to face this journey alone.
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